Key Account Management - Episode 5 (3 year)

  • T.I.G.E.R. Santosh Nair
  • Category: Entrepreneur/
    Businessman
  • Duration : 4h:12m
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Course overview
After understanding the concepts of S (Suspecting, Scanning, and Surveying), P (Call Planning, Strategy Planning, Relationship Planning) from the SPIN process, the next in the process is I - Initiation/Implementation.

Here, you will learn how to present your plan to the Key Account.

Essentially, once you have mastered S and P (of SPIN), and have laid a strong groundwork, the Initiation/implementation process goes smoothly.

That said, there are certain preparations that you will have to chart before going to the meeting.

Watch the video to understand through examples the specifications of what you need to discuss and plan with your Key Account Team before you meet them.

Happy Learning!

WHAT'S INCLUDED

  • 7 Chapters
  • 1 Certification
  • 340 Questions
  • 25 Video
  • 32 PDF
  • 24 Audio

Become a Strategist 

You will learn how to develop, organize and implement a content marketing strategy, analyze and measure the effectiveness of content marketing, write compelling copy, set a strategic framework when writing

Personal brand

 You will also learn how to put the ideas presented to you into action and build your own personal brand through content marketing.
Meet the instructor

Patrick Jones

Patrick Jones is a content marketing professional since 2002. He has a Masters Degree in Digital Marketing and a Bachelors in Education and has been teaching marketing strategies for over 15 years in Chicago. Patrick enjoys teaching all levels and all ages. He looks forward to sharing his love of building meaningful and effective content with all students to develop their marketing abilities.
Patrick Jones - Course author